About Alex Ferguson

Making video quick, simple and affordable for businesses.

Furkids Kitty Kommercial Video Marketing Breakdown | Ep 3

Most advice you hear out there about video marketing would tell you to stay away from low-budget production quality for your promo video. It can come across as too cheesy, unprofessional, or lame.

But Atlanta-based animal shelter Furkids decided to embrace extremely low production quality, and released their promo video December 2016 that took the internet […]

May 10th, 2018|Video Resource Center|

Top 5 Marketing Videos for Law Firms

What are the best marketing videos a law firm or individual lawyers could create to promote their business? How can you differentiate from all the other law firms out there?

Your approach, your values, your people, and your culture. These are the things that set you apart from the competition. What better to capture all […]

May 8th, 2018|Uncategorized|

Man Crates “Case Study” Video Marketing Breakdown

What happens when a company shares a customer service story (or video case study) and decides to take a different approach with it?

You get Man Crates’ “Adventures in Customer Service”, a hilarious narrated story bound to give you plenty of chuckles.

What makes this video successful (or not)? Jason Urgo with Social Blade, video producer-extraordinaire Joe […]

May 3rd, 2018|Video Resource Center|

Make Your Sales Funnel 10X More Powerful with These Marketing Videos!

In 2019, it’s estimated 85% of all US internet traffic will be people watching video. We’re at the point where if someone interacts with your company online, and they don’t see video… it feels like somethings missing!

How exactly do you go about building out a library of marketing videos for your business?

Sounds daunting, doesn’t […]

May 1st, 2018|Video Resource Center|

Apple’s Homepod Video Breakdown Ep 1

I love to take popular marketing videos (both high production quality and low quality) and break them down to understand how they made it, what worked, and what didn’t work.

In this episode, we break down Apple’s latest “Homepod” commercial directed by Spike Jonze. To do the “breaking down” we had Jason Urgo with Social Blade, Alex […]

April 26th, 2018|marketing, Video Resource Center|

4 Types of Business Video Marketing Scripts

I hear it all the time… I’m making a video for my business, but I don’t need a script. I’ll just wing it. That’s wrong. You do need a script! It just might not be the traditional script you’re thinking about.

As a video and tech advisor at Your Local Studio, I help my clients quickly […]

April 24th, 2018|Video Resource Center|

August 2017 Studio Update

It’s NOT a toaster oven!

Here’s our abridged summer 2017 at Your Local Studio:

LinkedIn wants your videos.
It was hot. Even in the studio.
Evan put his feet (and other parts of his body) on another continent.
It’s not a toaster oven. Really. (Ask Alex what it really is… )
Your Local Studio kept shipping* …  regardless.

How was your summer and now […]

August 14th, 2017|YLS updates|

November Update: Happy Thanksgiving!


We feel incredibly blessed this year! We have so much to be thankful for on many levels.
First, our own families whom we love (a lot!), second our growing (delightful) team at Your Local Studio, third all the new (super cool) video equipment we got this year – and last (but definitely not least) you guys! […]

November 21st, 2016|YLS updates|

October Update: NEW Giant Teleprompter & Other Studio News

There’s a lot of exciting things happening at the studio. For starters, our GIANT new teleprompter! If you used our previous one, you’re going to love this new teleprompter even more! Other cool new equipment we’ve added include: sliders, lights, and a new 4K camera (for those hungry for high resolution videos).

We’re excited to have […]

October 25th, 2016|YLS updates|