Imagine you’ve made a bunch of videos – you’re becoming a well-known personality. You are the expert in your field.  You’ve become the go-to person for your expertise. People know you’re good on camera because of all the videos you’ve done. Guess what comes next?

You get a call to be interviewed.  

Beverly Mahone, a media trainer for Boomers, joined us in the studio to give you some tips for this scenario. (She’ll be recording a video on being the interviewer, soon.)

[private_diy basic]

Here we go:

  1. Thank your host for asking you for your expertise.  Then, determine what information the interviewer needs from you to prepare for the interview. Send information in an email, send a copy of your book, make sure you provided everything they need for a great interview.
  2. Show up early – 20 minutes before the interview – to be prepared and answer any last-minute questions from your host.
  3. Thank the host on air for being invited to speak.
  4. If you’re on the radio – smile! Listeners can hear a smile.
  5. Be subject appropriate in your demeanor.
  6. Don’t over-shine the host. Ever.
  7. Be brief. Answer directly and concisely. Answer the question asked.  Give ‘sound bites’.  Sound bites are great for a promotional tool.
  8. Don’t be defensive. Remain calm regardless if the host ‘rattles your cage’. You’re the expert.
  9. Avoid “yes” and “no” answers. If the host asks questions where a yes or no is necessary, then answer, “Yes, because…”
  10. Feed off of the energy of the host – use high energy. In an interview, come across as excited and passionate.
Beverly Mahone is the expert in her field of media training. She’s our ‘go-to’ person!  Thanks, Bev.

BAMedia offers speaking and interview coaching services to help you present your best “voice” to the public.Your voice is an integral part of building your brand and connecting with your market. It’s what sets you apart from a crowded marketplace. At BAMedia, they work to help you shine as a speaker, radio or TV talk show host by teaching you how to captivate your audience through vocal tone and pitch as well as non-verbal communication.

[/private_diy basic]

follow me on

Lori

Content Specialist at Your Local Studio
Writer and Content Specialist at Your Local Studio, with a passion to share a positive focused message.
follow me on