What will video content marketing look like in 2016?
Which trends will take off?
We wanted to know the answer to questions like these, so we did a little research to see what marketing professionals were saying about upcoming trends.
After gathering our findings together, we Blabbed about it!
Using the popular new video livestream platform, Blab, we hosted our first Video Tech Talk show and invited others to join in on the discussion of 2016 video marketing predictions.
So what did the marketing world have to say about upcoming trends this year?
1) Live video is going to get bigger (1:08)
- According to marketing guru Jay Baer, livestream, “instant” video is going to be the next big thing. From platforms like Periscope, to Facebook Live, to the newest addition, Blab, livestreaming video is becoming a viable to invite your audience into the moment.
- Video is looking to become more active, where viewers participate in the live video through interaction, rather than passively sitting back and watching,
2) Mobile and social video are going to become more prominent (6:40)
- In an article published on Momentology in late 2015, Cent Bulbul, the Head of Agency Marketing at Google, wrote that there was a “100 percent growth in watch-time on mobile devices vs. last year. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]”.
- The mobile platform is becoming the main way that viewers consume video, which explains the rise in popularity of platforms like Vine, Instagram, and other social video platforms.
3) Brand will rely on more accurate video metrics (13:50)
- “Viral” used to be the standard by which brands measured consumer engagement, and thus a successful video. Rob Davis, Executive Director, Content & Social at Ogilvy, suggested that will no longer be the case.
- This means that perhaps engagement will be measured not by likes or views, but by actual interaction–viewers jumping in and contributing or commenting live.
We had a blast trying out Blab for the first time, and met some great people! We will be looking to host Video Tech Talk more frequently, so be sure to check out our blog regularly for updates on upcoming shows.
Hope to see you on Blab!
What about you? What 2016 video marketing predictions have you come across? Leave a comment below to share you thoughts, we’d love to hear from you![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]