In January, social media giant Twitter joined the video bandwagon.
In a direct slap to Instagram’s face, Twitter released a video feature which allowed users to upload up to 30 seconds of video from their phone — compared to Instagram’s 15 second limit.
Since the original release, Twitter’s video feature has been utilized by brands for various purposes, including
- vLogs (video blogs)
- news updates
- trailers for upcoming events or product releases
- hilarious responses to customers’ questions (I’m thinking of you, Medium and more Medium),
- and others. (yeah, like the Team at Your Local Studio!)
— Your Local Studio (@YourLocalStudio) March 2, 2015
You may have played around with the feature yourself.
But did you know that you can upload pre-recorded videos to Twitter as well?
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Here’s how to do it in 6 easy steps.
(detailed instructions meant for iOS – though Android is similar)
1. Get your video in the cloud
n order to upload that quick snapshot your colleague filmed from last week’s conference you attended or your new professional product sales video, we need get it up on a cloud storage platform, like Google Drive (if you have a Gmail account, then you’ve got a Google Drive as well). Once you have the video file on Drive, go to step 2.
2. Locate File on your phone
Download the Google Drive app on your phone so you can access the video. If you don’t already have it installed, search for it in the App Store.
3. Tap “i” icon
Locate your video within the app and click on the “i” icon to access the video’s information.
4. Open it
Once you’ve tapped “i”, look for “Open in” and tap that. This will now download the video to your phone, so the screen may freeze for a bit. This may take a while, depending on the size of your video.
5. Save video
Once it’s finished, you’ll see a screen with the option to “Save Video”. Tap that to save it to your phone so you can easily access it.
6. Upload to Twitter
Now that your video is on your phone, when you launch the Twitter app to post a video, you’ll be able to access it from your camera roll (just like you would a photo). From there, you can post it and show the social media world!
What’s the benefit to posting a video directly on Twitter?
This would allow you to post a 30-second clip of an FAQ video, a preview of a longer version webcast, a trailer for an upcoming event or product release. The possibilities are endless! Yes, the process is a little more convoluted than simply posting a URL to redirect viewers to the the page where the video is stored.
The benefit? The video is sitting right in your audience’s feed.
They just tap the play button.
No link to click, no extra steps.
This will result in greater chances of your audience actually watching the video.
(One thing to remember: Twitter uses the first frame as the thumbnail. Make sure it’s a compelling picture!)
What about you?
Have you used Twitter to upload any pre-recorded videos to share with your audience? Leave a comment below to share your experience, we’d love to hear it![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]