When you’re shooting a video on Facebook you know you want to get the most out of your efforts. Then, when you’re producing that video for Facebook, you might wonder what you could do to make it work better for your audience.
In our new “Video Marketing Tips” we’re digging into this and will give you a clear plan for your next video production for Facebook.
At Your Local Studio, we love helping people on Facebook with their video production. And we want to make sure our clients create the best videos they can for their companies and grow their audiences.
Here are 7 points to keep in mind when you’re creating a video for Facebook:
- Catch people’s attention: start your video on Facebook with high quality! The way Facebook’s feed works will only give you a few seconds to stand out from the rest of the content. Focusing on the first 3 seconds to grab people’s attention is essential. How do you do it? Write a script, pick what elements are you going to present and then in your editing stage, add graphics to make it more visually appealing.
- Put your branding at the beginning: Have your logo behind you, branded objects or something related to your brand, even on your clothes. Have it show up at the beginning of the video. This way, even if people don’t watch the entire video, you’ll gain brand awareness through this subtle tactic.
- Invest in production: Facebook suggests creators produce high quality videos as people are more likely to watch and remember a well-crafted video. Get the best available resources possible – everything from a good camera to the best producers. The higher the quality, the more you’ll stand out from your competitors! Viewers expectations are very high nowadays, so make the most of what you have.
- Keep it short: as we always say: people watch short videos. If you’re making a video ad, using only 6 seconds for your message is powerful and statistics show it works well. What about when you have a lot of information to share? Then break it up into bite-sized pieces to release over time. You can also create multiple series with that content!
- Keep it to 1 point: especially if you’re educating, you should keep it concise. It helps the audience to understand and go deep by using one topic. Relating to the previous tactic, it’s also relevant to create a series of content you can release.
- Tell a story: there are many ways of telling stories, but always add an emotional appeal. It helps to create a personal bond between your brand and your audience.
- Get your best spokesperson: make sure they’re effective on camera. Ideally, you’ll find someone that can be part of your video from your team when you’re producing your video for Facebook. Or perhaps you’ll use a person in your industry to connect with the audience. The right spokesperson can make all the difference for your Facebook video.
With these 7 strategic points, you’ll be able to produce the best videos for Facebook to achieve results! Have you found any other ideas that you feel are important to keep in mind? We would love to learn from you! Please share with us in the comments below.