by Alex Ferguson | May 10, 2018 | Video Resource Center
Most advice you hear out there about video marketing would tell you to stay away from low-budget production quality for your promo video. It can come across as too cheesy, unprofessional, or lame. But Atlanta-based animal shelter Furkids decided to embrace extremely...
by Alex Ferguson | May 3, 2018 | Video Resource Center
What happens when a company shares a customer service story (or video case study) and decides to take a different approach with it? You get Man Crates’ “Adventures in Customer Service”, a hilarious narrated story bound to give you plenty of chuckles. What makes this...
by Alex Ferguson | May 1, 2018 | Video Resource Center
In 2019, it’s estimated 85% of all US internet traffic will be people watching video. We’re at the point where if someone interacts with your company online, and they don’t see video… it feels like somethings missing! How exactly do you go about building out a library...
by Alex Ferguson | Apr 26, 2018 | marketing, Video Resource Center
I love to take popular marketing videos (both high production quality and low quality) and break them down to understand how they made it, what worked, and what didn’t work. In this episode, we break down Apple’s latest “Homepod” commercial...
by Alex Ferguson | Apr 24, 2018 | Video Resource Center
I hear it all the time… I’m making a video for my business, but I don’t need a script. I’ll just wing it. That’s wrong. You do need a script! It just might not be the traditional script you’re thinking about. As a video and tech advisor at Your Local Studio, I...
