So you’ve got some video content in the bag, and you want to start sharing them on LinkedIn.
What do you do? Drop a link in a LinkedIn post?
There’s actually a few extra steps to consider before sharing with your network.
You will want to make sure your video content is optimized for social media and LinkedIn in particular.
Here are a few tips about how to get your videos ready for social media use so you can maximize viewership and engagement.
Make ‘em square
Rather than just uploading your video as-is, consider instead creating a square version (that’s 1080×1080 for those scoring at home). Square videos have exploded in popularity on social media, and you’ve probably seen a few of them.
Most video consumption nowadays is primarily mobile-based. Square videos fill up more space on a smartphone screen, which may make it more appealing for viewers.
You may also want to consider adding a title bar at the top of the square video that gives viewers a short summary of what the video is about.
Finally, add closed captioning to your video for those who prefer to scroll the LinkedIn newsfeed with the sound turned off. You can use services like Otter.ai or Rev.com to help you create captions.
Not sure how to add captions to your videos? Check out this video for some help.
End with a call to action
You don’t just want viewers to view your video. You want them to do something. That’s why it’s important to include some sort of call to action (CTA) at the end of the video that tells viewers how you want them to respond to what they just watched.
Since your video content will be on LinkedIn, you can consider ending with your URL, directing them to your YouTube channel, or perhaps sending them to a landing page.
You can also use your CTA to prompt engagement. Ask viewers what they thought of the content in the video by leaving a comment or sharing your post. In some cases, asking for engagement might be better than sending viewers to another site, since most social media platforms frown upon such practices and prefer that you keep your viewers on their platform.
With a few simple tweaks to your video, you can optimize it for viewing on LinkedIn. This can increase the possibility of getting more views, shares, and overall engagement.
Continue the conversation—join our Business Video Community on Facebook!