Subtitles. Closed Captioning.

When you think of those words, you may think of the words that pop up on-screen during foreign movies. Or on that TV in the waiting room at your dentist’s office.

What you may not realize is that adding subtitles or closed captions to your online videos can actually be a good marketing move. Many social media platforms now have an autoplay feature for videos, yet leaves them muted to viewers. This a good way to get the viewer’s attention and give them a quick idea of what your video content is all about.

But how exactly do you add these to your videos? Here’s how to add subtitles and closed captions to videos on YouTube and Facebook.


Adding Subtitles/CC to Your YouTube Videos

  • First, go to your video manager on YouTube, and click the dropdown menu next to “Edit” of the video you want to edit.
  • Select “Subtitles and CC”
  • On the next screen, click “Add Subtitles & CC” button, and choose “English”.
  • You’ll see a few new options appear–click on “Transcribe and auto-sync”.
  • In the text field that appears, copy and paste your script. If you don’t have access to the script from your video, you’ll need to manually type it in.
  • When you’re done, click “Set Timings”, and YouTube does the rest.

Not too complex, right? For adding subtitles or CC to videos on Facebook, it will require you to grab an .srt file from YouTube, and renaming it using a specific naming structure. An .srt is a simple text file that basically tells the video which lines of text appear on screen when.

Adding Subtitles/CC to Your Facebook Videos

  • Go back to your video manager on YouTube, and click “Edit” next to your video.
  • Then click “Subtitles and CC”, and choose the “English” option that appears.
  • On the next screen, click the “Actions” drop down menu, then choose “.srt” to download.
  • Rename the file using the following naming structure: “filename.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][language code]_[country code].srt”. For example, “”.
  • Now, hop over to Facebook, and go to your profile.
  • Click the “More” box under your profile name, then click “Videos”.
  • Find your video on the next screen, and click the pencil icon to access the options.
  • Choose ‘Edit this video”. You’ll see an option to “Choose File” under the “Upload SRT File”.
  • Find the .SRT file that you downloaded from YouTube, and click “Save” to upload it.


While it may not seem like it at first, adding subtitles or closed captions to your Facebook videos can help engage potential viewers scrolling through their feed who stumble upon your video.

Who knows, that cool new video you posted just might get tons of views


adding subtitles/CC to YouTube & Facebook

Be sure to download our cheatsheet and checklist!