It seems more and more social media platforms are getting the importance, and demand, of video content.

Last month, Instagram changed the video length limit of content users upload from 15 seconds, to 60 seconds. That’s a full minute of content users can watch.

Instagram was purchased by Facebook back in 2012, and Instagram has recently been utilizing its parent company’s video encoding interface to better handle the video length change. Now that they are no longer relying on internal back-end to handle encoding and playback, users can watch high-quality, large-sized videos without having to worry about a long delay or sluggish performance.

It’s a good time too for Instagram to make the change. The company reported a 40% increase over the last six months of users spending more time watching videos on the app.

What does this change mean for content marketers?

For one thing, the change may well put Instagram on the map as one of the preferred platforms for publishing video content. 60 seconds is a perfect duration for a decent video, and its single column newsfeed encourages users to focus on one video at time, rather than bouncing around from video to video (which is a common occurrence on YouTube).

This means more viewers are likely to watch your content to the end, and hear your full message, especially if they know you have 60 seconds to do it.

Instagram released a blog post to announce the change, and informed viewers “This is one step of many you’ll see this year.

From the sound of things, it looks like there’s more video-related changes coming down the pipe for content marketers.


What do you think about the new change? Does it encourage you to use Instagram more to post your video content? leave a comment below and share your thoughts, we’d love to hear from you!