To learn more about email marketing, we reached out to 2 Raleigh experts: Karen Kanakanui of CopyVox and Nancy Bolts of Bolts Creative Communications. They each provided 3 tips – so here are your 7 Tips from Experts!
Have a Commanding Headline – you’ve gotta get people interested!
Make sure your main point – your headline, your key benefits – appears “above the fold.” In email programs like Outlook with a “preview mode,” there’s a small window to get your message out. What’s in the preview window can determine if someone opens your email or not.
Use sub headings. Make it easy for your reader to skim through and get the main points easily.
If you want to make sure the body of your email looks a certain way, adjust your line length to no more than 60 characters. Even better – format your email line-by-line and use hard returns to make the lines appear exactly as you want them to.
Include power words and phrases like “How to” “Inside Information…” “12 Easy Steps…”
I took their advice and you’ll notice that this email had the information – 7 tips from experts – in the header!
Make sure any links are “clickable” – even if you have to use a shortened URL. Nothing is more frustrating to your reader than having a link that breaks across two lines and becomes unusable!
and our 7th Tip – to add some pizzazz…
Use a video!
Here are 3 things to remember when using video in email marketing:
- Use the word “video” in your subject line (I don’t because you expect me to use a video!)
- Keep the video short – you want them to watch till the end
- Use the video as your primary visual.
In a 2011 survey done by the Web Video Marketing Council, 88% of marketers who have used video said that adding video has had a positive effect on their email marketing efforts. And 72% believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video. Cool, huh?
That’s it for your 7 tips! Do you have anything to add?
Have you used an email marketing campaign? What was your experience – we’d love to know! Leave a comment below – let’s share!
(thanks to Nancy Campbell, the Headache Slayer, for her words of wisdom!)