Are you looking to create great video content for LinkedIn to connect with your audience?

There’s a great, and fairly common, type of video that can announce new products or services or even give viewers a behind-the-scenes peek at your company.

Meet the company update video.

It may sound big and daunting, but company update videos can be made simple by using the basic vlog style (check out our post on creating vlogs for LinkedIn).

Here are some reasons why you’d want to start creating company update videos for LinkedIn:

Company update videos can announce new things

Let’s say you’re getting ready to launch a brand new product at your company, and you want a way to break the news. Should you create a blog post? A press release? A webinar?

You could. Or, you could create a simple company update video for LinkedIn. It can be more engaging than the other three options and can be quick and simple to produce.

In fact, sharing a company update on LinkedIn can be an almost instant way of getting the word out to the world, especially if you’re in the B2B space.

Company update videos can show off company culture

Not every company update video needs to show off a new product or service. You can also create videos that show off your company culture.

You could create a regular series—a sort of “here’s what we’re up to”. Introduce your team on camera, announce a recent milestone or accomplishment, or talk about a new idea you have. 

The possibilities are endless. You can have fun with it! This is a chance to pull back the curtain and show your audience what your company is like. It’s a great way to build brand loyalty.

Think about any new product developments at your company—even non-product developments. Could you talk about it on camera and share it with the LinkedIn world in a company update video? It’s not just about selling the products or services with video—it’s also about building brand loyalty.

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Kevin Kolbe is an online video marketing specialist, producer, storyteller,
and creative dude who head’s up Kevin Kolbe Media, LLC. Find out more: